The nice folks from schematic.com pointed out this site yesterday. It's displays cloud tags about brands. Go across the brands and the comments seem very negative. Even darling brands like Apple get a kicking. There is something about open forums that attract 'haters'.

It's a much more intelligent version of Youtube comment speak. It's very noticeable that brands with more personality provoke more emotion. Compare BMW with Nokia. Maybe to really stand for something you have to have some people hating you. This observation was made by the developers of stack overflow. They knew they were doing something right when the spoof site crap overflow launched whilst they were still in beta. (Stackoverflow podcast)

Brandtags - nokia, bmw
www.brandtags.net