Cliche: You only get one chance for a first impression












This is the sort of creative desk I wish I had. The desk is in MassiveMusic, an Amsterdam based Music Consultancy for the Ad Industry. The still is from "This Ain't No Disco", a fascinating blog that features the interiors of agencies [discovered via Cool Hunting].

The aesthetic of the working environment is really important. Great agencies seem to look after themselves and make their ecosystem a manifestation philosophy:

"I don’t think you manage creative people. I think you create an environment for them, and cast the right sensibilities for the right projects. And you avoid getting too impressed with yourself or thinking you have all the answers."
Andy Berndt, Managing Director, Google Creative Labs

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