Over at crackunit Iain Tait thinks 2009 might be the year of the PDF. I'm going more controversial and say the trend is....paper. Early indicators were the gorgeous Moo cards, now a staple in the digital party circuit, and Manolis Kelaidis’ amazing RCA project with conductive inks - blueBook project.



On the 17th of Jan, a glittering array of creative digirati assembled to hack with...paper at Papercamp. The experiments and talks in this unconference reveal a tangible excitement in mixing interaction and print . It's all part of the movement to connect more tangibly the real and the virtual. Making things 'real', whether in terms of presence or physicality makes things more memorable. It's like the shift in attention from recorded music to live performance. More and more of advertising seems to focus on the 'nowness' of performance. Think of Axe 100 Girls, W+K air drop, T-mobile mobbing, AKA xmas card....it's all part of this incessant demand for hyper-authenticity.


Created with Admarket's flickrSLiDR.

UPDATE: Found some more great paper projects over at infosthetics, "Paper-Based Visualization Competition: The Winner and More"